Freelance Media Buying (FMB) is a strategic marketing, media buying and communications firm with offices in Sausalito, California. We were founded with the express purpose of affecting positive community change.
For ten+ years, this principle has been the driving force in choosing the projects we pursue. FMB’s interest in creating and delivering messages that help create a sustainable future, including environmental issues such as recycling, waste reduction, water, climate, transportation, school education, green building, and energy conservation initiatives.
While our strategic marketing and advertising approach has proven effective for the general population, it has been especially effective for ethnic and minority populations. Over the years, FMB has helped government agencies bridge cultural divides by leveraging culturally competent outreach methods. We have learned that communicating to multicultural communities requires an in-depth understanding of the cultural context of where the target audience is coming from, as well as an understanding of the barriers and motivators that can affect their cooperation. We have developed persuasive messaging that has motivated each community to action, not only in the short-term but in the long-term as well.
carrie souza
principal
Carrie Souza brings over 20 years of media planning, negotiations and execution experience to the team. Located in the San Francisco Bay Area, she knows the market intimately but her experience spans the nation working on regional and national media over the years. Known in the media and by her clients for her keen negotiation skills and resourcefulness, Carrie has the ability to deliver strong media campaigns to her clients that produce results. She has strong ownership and values when it comes to her business, treating each campaign like its her money, spending it at a high level of integrity and value for the client. Within the media industry Carrie has great relationships and has excellent credit history. Over the course of her career, Carrie has implemented hundreds of successful integrated marketing campaigns in multiple markets and for a wide array of industry verticals including healthcare, retail, automotive and on statewide and bay area campaigns such as First 5 California’s talk read sing campaign, Spare the Air, Energy Upgrade California, SFPUC’s CleanPower SF, Peninsula Clean Energy, Silicon Valley Clean Energy, Alameda County Clean Water & Recycling programs and Save the Redwoods League. Carrie’s has created a media buying agency that really is focused on high return for her clients while creating multi-faceted and highly targeted public awareness outreach campaigns that educate, increase awareness and foster action by consumers.