Freelance Media Buying (FMB) is a strategic marketing, media buying, and communications firm based in Sausalito, California, serving clients throughout the San Francisco Bay Area and beyond. Founded with the purpose of driving positive community change, FMB has spent over a decade developing and delivering impactful campaigns that make a difference.
Our work is rooted in a deep commitment to creating a sustainable future. From environmental awareness and climate change to water conservation, waste reduction, recycling, transportation, energy efficiency, and green building, we partner with organizations that are improving the world around us—one campaign at a time.
Over the past 10+ years, our targeted approach to strategic marketing and advertising has effectively reached both the general population and ethnic and minority communities. FMB has helped government agencies, nonprofits, and public sector organizations bridge cultural gaps through culturally competent outreach strategies.
We understand that successful multicultural marketing requires more than just translation—it demands a genuine understanding of the audience’s cultural values, barriers, and motivators. Our team develops persuasive, community-specific messaging that drives long-term behavior change and meaningful engagement.
Carrie Souza
Principal
With over 25 years of experience in media planning, negotiation, and campaign execution, Carrie Souza brings strategic insight, deep industry relationships, and a results-driven mindset to every project. Based in the San Francisco Bay Area, Carrie has led successful media campaigns across regional and national markets, delivering high-impact results for both public and private sector clients.
Carrie is known throughout the media industry—and among her long-term clients—for her strong negotiation skills, resourcefulness, and commitment to media efficiency. She approaches every campaign with the same level of care and integrity as if it were her own investment—ensuring maximum value, strategic reach, and measurable ROI for every media dollar spent.
Her leadership is built on trusted relationships, financial accountability (including an excellent credit history), and a deep understanding of both traditional and digital media channels. Carrie has managed and implemented hundreds of integrated marketing campaigns across multiple industries, including healthcare, retail, automotive, and public sector initiatives.